Business
Administration Department
MKT200
Principles of Marketing Syllabus
Spring 2007
Prof. Mark
Blake
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Vision
Statement: The Department of Business Administration at |
General Information:
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Course |
MKT200.01,
MKT200.02 |
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Semester |
Spring 2007 |
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Faculty |
Mark Blake |
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Office Location |
Grantley Hall,
Room 107 |
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Office Hours |
MWF 7: |
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Phone |
Office – (717)
815-1241, Home – (717) 854-8478 |
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Email |
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Website |
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Class Days &
Location |
MWF; CH208 (.01),
CH221 (.02) |
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Class Times |
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Prerequisites |
None |
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Credit Hours |
3 credit hours |
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Textbook |
Marketing, 9e, Joel Evans and Barry Berman, Atomic Dog
Publishing, 2nd ed., 2006. |
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Additional
Resources |
As provided |
Course Description:
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Marketing begins with the market.
Therefore, this course starts with the identification of potential customers.
It then deals with decisions about the marketing mix (product, price, promotion
and distribution) that will satisfy those potential customers. The marketing
mix decisions are made in light of today's and tomorrow's changing
environment including the economy, ecology, ethics, technology, culture,
lifestyle, global markets and competition. |
Instructor's Educational Philosophy:
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I believe
education to be a process of shared responsibilities. My responsibilities as the instructor of
this course include, but are not limited to: encouraging a classroom
environment which encourages and facilitates learning, performing my
classroom responsibilities in a professional and timely manner, monitoring
changes both in the marketplace and relevant research to provide the most
current information possible, and to assist each individual student in such a
manner as to maximize the learning experience. Student responsibilities should include,
but are not limited to: respecting fellow classmates, meeting all course
deadlines, preparing for class to enable discussions that will benefit all,
and to engage in those activities that will best help in the attainment of
individual goals. |
Core Learning Outcomes:
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Class Assessment:
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Student performance
will be based on the results of seven quizzes and several in-class
assignments. Quizzes are each worth 100 points. The weight of in-class
assignments will vary based on difficulty, applicability, and completion
time. |
Grading:
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The grading scale
for this course is as follows: 90% - 100% 4.0
75-79% 2.5 85% - 89% 3.5
70-74% 2.0 80% - 84% 3.0
60-69% 1.0
Below 60% 0 |
Grading Policy:
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4
(Excellent): This grade denotes accomplishment that is truly distinctive and
decidedly outstanding. It represents a high degree of attainment and is a
grade that demands evidence of originality, independent work, an open and
discriminating mind, and completeness and accuracy of knowledge, as well as
an effective use of the knowledge. 3.5
(Very Good): This grade denotes mastery of the subject matter. It represents very
good achievement in many aspects of the work, such as initiative, serious and
determined industry, the ability to organize work, and the ability to
comprehend and retain subject matter and to apply it to new problems and
contexts. 3 (Good): This grade denotes considerable
understanding of the subject matter. It represents a strong grasp and clear
understanding of the subject matter and the ability to comprehend and retain
course content. 2.5 (Above Average): This grade
denotes above average understanding of the subject matter. It represents a
good grasp of the subject matter and the ability to comprehend and retain
course content. 2 (Average): This grade
denotes average understanding of the subject matter. It represents the grade
that may be expected of a student of normal ability who gives the work a
reasonable amount of time and effort. 1 (Below Average): This grade
denotes below average understanding of the subject matter. It represents work
that falls below the acceptable standard. 0 (Failure): This grade
denotes inadequate understanding of the subject matter. It signifies an absence
of meaningful engagement with the subject matter and that the student is not
capable of doing or understanding the work or has made little or no effort to
do so. I (Incomplete): The student
may request permission from the instructor to receive an incomplete prior to
the final examination and must present extraordinary reasons for the
petition. The Instructor should indicate on the Attendance/Final Grade Record
the required work the student must do to complete the course. Any grades of
“I” not removed within two calendar months after the end of the semester will
automatically be changed to “0” in the Records Office. Grades of incomplete
should only be provided to students who have completed a substantial portion
of all course requirements. W
(Withdrawal): Students are permitted to withdraw from courses without penalty up to
the ninth Friday of the fall or spring semester. Corresponding deadlines are
set for all other semesters (e.g., summer sessions). Withdrawal after that
time shall result in a grade of “0.” P
(Pass): This grade denotes passing in special Pass/Fail courses. F
(Fail): This grade denotes failure in special Pass/Fail courses. AU (Audit): This grade indicates that
a student is registered for a course but receives no credit. |
Academic Honesty:
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Academic dishonesty will not be tolerated at When an instructor believes that a student has committed an act of
academic dishonesty, the instructor must provide written notification to the
student, the Department Chair, and the Dean of Academic Affairs of the charge
and the sanction. Documentation related to instances of academic dishonesty
will be kept on file in the student’s permanent record. If the academic
dishonesty is the student’s first offense, the instructor will have the
discretion to decide on a suitable sanction up to a grade of 0 for the
course. Students are not permitted to withdraw from a course in which they
have been accused of academic dishonesty. Students who believe they have been unjustly charged or sanctioned in
cases involving a first offense must discuss the situation with the
instructor immediately. Following this discussion, students may request
through the Dean of Academic Affairs that the Student Welfare Committee
conduct a hearing to review the charge and/or the sanction in the case. In
cases of a first offense, the instructor may request that the Student Welfare
Committee conduct a hearing and decide on the sanction, which can involve
academic suspension or dismissal from the College, if the instructor believes
the offense to be of an extremely egregious nature. If the Dean of Academic Affairs determines that the academic
dishonesty is the student’s second offense, the Dean will provide written
notification to the student, the instructor, and the Department Chair. The
Student Welfare Committee will automatically conduct a hearing to review the
charge and decide on an appropriate sanction, which will involve academic
suspension or dismissal from the College. Students who believe the Student
Welfare Committee has unjustly sanctioned them may submit a written request
to the Dean of Academic Affairs for a review of their case by the Dean. |
College Statement of Communication
Standards:
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Students enrolled in this course are
expected to use literate and effective English in their speech and in their
writing. All papers submitted must be well written; grades on written work
(including examinations) will be based on expression as well as content.
Students may be required to rewrite papers that are marred by errors in
grammar, punctuation, spelling or organization. |
Late Submission of Course Materials:
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Eligible students
may arrange to take any make-up quiz within one week of returning to
class. Notice prior to the missed quiz
is mandatory. |
Classroom Code of Conduct:
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Attendance Policy:
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Attendance at all classes is expected. Any student with an excused absence may be
eligible to arrange for a make-up quiz.
However, such arrangements must be made prior to the missed
class. While attendance will not typically
be used by the instructor in determining student grades, it is clearly in the
student’s interest to attend class as often as possible. Historically, attendance and class
performance have proven to be closely correlated. |
Final Exam Policy:
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Quiz #7 will be
given during the final exam period. It
is not a comprehensive final examination.
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Changes:
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While every
attempt to follow the procedures outlined in this syllabus will be made, all
parts of this syllabus are subject to change at the
discretion of the instructor. |
Current Grades:
Tentative Course Schedule:
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Week |
Discussion Material |
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1 |
Marketing Today; The Environment in Which Marketing
Operates |
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2 |
Developing
and Enacting Strategic Marketing Plans; Information
and Marketing Decisions |
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3 |
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4 |
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5 |
Quiz #2; Final Consumers |
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6 |
Organizational
Consumers; Developing
a Target Market Strategy |
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7 |
Quiz #3; Basic Concepts in Product
Planning |
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8 |
Goods Versus Services
Planning; Conceiving,
Developing, and Managing Products |
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9 |
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10 |
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11 |
Quiz #5;
Integrated Marketing Communications |
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12 |
Advertising and Public Relations; Personal
Selling and Sales Promotion |
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13 |
Quiz #6; Considerations
in Price Planning |
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14 |
Quiz
Dates
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Quiz |
Date |
Coverage |
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Quiz #1 |
Wednesday,
January 31st |
Chapters 1-4 |
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Quiz #2 |
Wednesday,
February 14th |
Chapters 5-7 |
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Quiz #3 |
Wednesday, March
14th |
Chapters 8-10 |
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Quiz #4 |
Friday, April 2nd |
Chapters 11-13 |
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Quiz #5 |
Wednesday, April 18th |
Chapters 14-16 |
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Quiz #6 |
TBA |
Chapters 17-19 |
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Quiz #7 |
TBA |
Chapters 20, 21 |