DEPARTMENT OF BUSINESS ADMINISTRATION
COURSE SYLLABUS
SPRING 2007
The
Department of Business Administration at
The
Department of Business Administration at
Course
Title: Retailing
Buying and Merchandising
Course
Section: MKT320.01
CRN
& Credit Hous: 20474,
3 credits
Classroom: CH236
Class
Meeting Times: Tues.,
Instructor: Greta
Blake
Office
Location: GH107
Office
Hours: Tuesday
and Thursday,
Office
Phone: (717)
815-1241
Home
Phone: (717)
854-8478
Email
Address: gblake@ycp.edu
Web
Page Address: http://goose.ycp.edu/~mblake
This
course is designed to provide students with the theoretical and practical
concepts required for successful buying and merchandising in retailing.
Completion
of MKT200 with a grade of 2 or better.
1.
To
provide students with a better understanding of the organizational role played
by retail buyers in various retail organizations and how retail buying is
evolving.
2.
To
examine the impact technology is having as a decision-making tool for modern
retailing buyers in terms of developing buying plans, conducting consumer
research and improving market communications.
3.
To
provide students with a better understanding of the importance merchandising
plays in buying strategy implementation.
Quizzes
(5 @ 100 points) 500
points
Chapter
summaries (4 @ 25 points) 100
points
Case
exercises (2 @ 50 points) 100
points
Guest
speaker assignment 100
points
Total 800
points
|
Quiz |
Date |
Coverage |
|
Quiz
# 1 |
February
1 |
The
Buyer’s role in the Retailing Environment |
|
Quiz
# 2 |
March
21 |
The
Buyer’s role in Forecasting Consumer Needs and Wants |
|
Quiz
# 3 |
March
13 & March
22 |
The
Buyer’s Role in Merchandise Management Dollar
planning (part 1- March 13) Assortment
planning (part 2- March 22) |
|
Quiz
# 4 |
April
12 |
The
Buyer’s Role in Locating Merchandise Resources |
|
Quiz
# 5 |
May
3 |
The
Buyer’s role in preparing merchandise for sale |
4
(Excellent): This grade denotes accomplishment that is truly
distinctive and decidedly outstanding. It represents a high degree of
attainment and is a grade that demands evidence of originality, independent
work, an open and discriminating mind, and completeness and accuracy of
knowledge, as well as an effective use of the knowledge.
3.5
(Very Good): This grade denotes mastery of the subject matter. It
represents very good achievement in many aspects of the work, such as
initiative, serious and determined industry, the ability to organize work, and
the ability to comprehend and retain subject matter and to apply it to new
problems and contexts.
3
(Good): This grade denotes considerable understanding of
the subject matter. It represents a strong grasp and clear understanding of the
subject matter and the ability to comprehend and retain course content.
2.5
(Above Average): This grade denotes above average understanding of
the subject matter. It represents a good grasp of the subject matter and the
ability to comprehend and retain course content.
2
(Average): This grade denotes average understanding of the
subject matter. It represents the grade that may be expected of a student of
normal ability who gives the work a reasonable amount of time and effort.
1
(Below Average): This grade denotes below average understanding of
the subject matter. It represents work that falls below the acceptable
standard.
0
(Failure): This grade denotes inadequate understanding of the
subject matter. It signifies an absence of meaningful engagement with the
subject matter and that the student is not capable of doing or understanding
the work or has made little or no effort to do so.
I
(Incomplete): The student may request permission from the
instructor to receive an incomplete prior to the final examination and must
present extraordinary reasons for the petition. The Instructor should indicate
on the Attendance/Final Grade Record the required work the student must do to
complete the course. Any grades of “I” not removed within two calendar months
after the end of the semester will automatically be changed to “0” in the
Records Office. Grades of incomplete should only be provided to students who
have completed a substantial portion of all course requirements.
W
(Withdrawal): Students are permitted to withdraw from courses
without penalty up to the ninth Friday of the fall or spring semester.
Corresponding deadlines are set for all other semesters (e.g., summer
sessions). Withdrawal after that time shall result in a grade of “0.”
P
(Pass): This grade denotes passing in special Pass/Fail
courses.
F (Fail): This grade denotes failure in special Pass/Fail courses.
Final Grade Scale
|
Grade |
Performance |
|
4.0 |
90-100% |
|
3.5 |
85-89% |
|
3.0 |
80-84% |
|
2.5 |
75-79% |
|
2.0 |
70-74% |
|
1.0 |
60-69% |
|
0.0 |
0-59%
|
It
is the policy of York College of Pennsylvania to maintain accurate attendance
records in order to best serve our students and to comply with professional and
regulatory standards. Regular attendance
at all classes is expected.
Attendance
at all classes is expected. Attendance
on all quiz dates, assignment dates, and speaker dates is mandatory. Any student with an excused absence may be
eligible to arrange for a make-up quiz.
However, such arrangements must be made prior to the missed class.
While
attendance will not typically be used by the instructor in determining student
grades, it is clearly in the student’s interest to attend class as often as
possible. Historically, attendance and
class performance have proven to be closely correlated.
Eligible
students may arrange to make-up any quiz or assignment within one week of
returning to class. Point deductions may
apply to late assignments.
“Academic
dishonesty will not be tolerated at
When
an instructor believes that a student has committed an act of academic
dishonesty, the instructor must provide written notification to the student,
the Department Chair, and the Dean of Academic Affairs of the charge and
sanction. Documentation related to instances of academic dishonesty will
be kept on file in the student’s permanent record. If the academic
dishonesty is the student’s first offense, the instructor will have the
discretion to decide on a suitable sanction up to a grade of 0 for the
course. Students are not permitted to withdraw from a course in which
they have been accused of academic dishonesty.
Students
who believe they may have been unjustly charged or sanctioned in cases
involving a first offense must discuss the situation with the instructor
immediately. Following this discussion, students may request through the
Dean of Academic Affairs that the Student Welfare Committee conduct a hearing
to review the charge and/or the sanction in the case. In cases of a first
offense, the instructor may request that the Student Welfare Committee conduct
a hearing and decide on the sanction, which can involve academic suspension or
dismissal from the College, if the instructor believes the offense to be of an
extremely egregious nature.
If
the Dean of Academic Affairs determines that the academic dishonesty is the
student’s second offense, the Dean will provide written notification to the
student, the instructor, and the Department Chair. The Student Welfare
Committee will automatically conduct a hearing to review the charge and decide
on an appropriate sanction, which will involve academic suspension or dismissal
from the College. Students who believe the Student Welfare Committee has
unjustly sanctioned them may submit a written request to the Dean of Academic
Affairs for a review of their case by the Dean.”
·
York
College of Pennsylvania policy
“Students
are expected to use literate and effective English in their speech and
writing. All papers must be well written; grades on written work will be
based on expression as well as content. Students may be required to
rewrite papers that contain errors in grammar, spelling, or organization.”
·
York
College of Pennsylvania policy
This
course will utilize a discussion format.
Students are expected to participate in class discussions. In addition, the course may include
assignments based on emerging retailing events as well as the case assignments
described above.
I believe education to be a
process of shared responsibilities. My
responsibilities as the instructor of this course include, but are not limited
to: encouraging a classroom environment which encourages and facilitates
learning, performing my classroom responsibilities in a professional and timely
manner, monitoring changes both in the marketplace and relevant research to
provide the most current information possible, and to assist each individual
student in such a manner as to maximize the learning experience. Student responsibilities should include, but
are not limited to: respecting fellow classmates, meeting all course deadlines,
preparing for class to enable discussions that will benefit all, and to engage
in those activities that will best help in the attainment of individual goals.
-
Timely
arrival is expected.
-
Maintain
respect for your classmates and instructor.
-
Cell
phones must not audible in the classroom, nor may students may leave the
classroom to answer a cell phone. If, for some circumstance, you need to have
your phone turned on during class, please see the instructor before class to
get permission.
-
As
a rule, electronic submissions of assignments are not accepted. You are responsible
for turning in a hard copy of all assignments.
While every attempt
to follow the procedures outlined in this syllabus will be made, it is subject
to change at the discretion of the instructor.
January 18 Course introduction, Introduction to
Merchandise Buying
January 23 Organization for Retail Buying
January 25 Buying for Traditional Organizations
January 29 Buying for Non-Store retail locations
February 1 Quiz #1
Assignment:
“Sears Case assignment”
February 6 Sears Case due
Consumer Buying Behavior
February 8 Consumer buying Behavior (continued)
February 13 Fashion Forecasting
Assignment:
Fad vs. Fashion case
February 15 Fad vs. Fashion case due
Fashion Forecasting
(continued)
February 20 Quiz #2
February 27-March 1 NO
CLASS-BREAK!!!!
March 6 Merchandise planning-dollar planning
March 8 Dollar planning review day
March 13 Quiz
#3 (first 50 points) - Dollar planning- bring formula card and calculator
March 15 Merchandise
planning- assortment planning
March 20 Merchandise
planning- assortment planning (continued)
March 22 Quiz
#3 (second 50 points)
March 27 The
buyer’s role in locating merchandise- The resident buying office
March 29 Topic:
Domestic and foreign sources
April 3 Services
offered by merchandise resources
April 5 NO
CLASS-BREAK!!
April 10 Developing
good buyer-vendor relations
April 12 Quiz
#4
April 17 Pricing
merchandise
April 19 Pricing
merchandise (continued)
April 24 The
Buyer and the selling process
April 26 The
buyer and the selling process (continued)
May 1 Day for
outside speaker!!!
May 3 Quiz # 5